To say that Periscope is kind of a big deal right now would be an understatement. Launched on March 26 of this year, this live video streaming app owned by Twitter recently eclipsed the 10 million user mark and reports that over 40 years of video are watched per day. That’s where Periscope enters the picture.
What you share is important, but sometimes where – and how – you share it is of even greater significance. Same goes for Vine, YouTube, Tumblr and Snapchat. If your customers and prospects are spending time on Pinterest and Instagram, you need to establish your own solid presence there. Even if you’re a B2B brand in technology, a regulated brand in healthcare or the biggest brand in an industry of one, there are simply no excuses not to be sharing a deep repertoire of content on Twitter, Facebook, LinkedIn and everywhere else your audience is hanging out online.Īnd I mean everywhere. So unless you want to be like the wallflower at the dance, being boring is not an option on social media. There is only so much attention from consumers and customers to go around, after all, and the social streams are overflowing with content in all shapes and sizes. As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels.
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